AR/VR Experiences.
New Ways to Tell Stories.
At AMP Creative, our hands are on the latest technology. AR and VR belong to the world of XR and spatial computing, which open new opportunities for learning and communications. We understand how to apply these new tools when they are the right solutions for our clients’ challenges.
AR and VR are unique and different learning modalities. VR is immersive and engages learners in an environment free from distractions. VR allows learners to practice skills in environments that might otherwise too risky or expensive. AR brings objects, information, and scenarios into the learner’s familiar environment. It can enhance and create more engagement with printed material or any physical object. Both AR and VR allow learners to see information and experiences from new perspectives.
AR/VR tools aren’t the solution to every problem. But when they are the right fit, they can help people see things in new ways–changing hearts and minds.
Capabilities.
Our Process.
This is a broad overview of our AR/VR process at AMP Creative and will vary slightly depending on individual projects and platforms.
Design
Creative Ideation
Human-Centered Design Session
Scripting/Storyboarding/Interactive Design
Prototype Creation/Revision
Planning
Testing
Testing
MVP
Closed Alpha/Beta Testing
Feedback & Revision
Audio Sweetening & Mixing
Discovery
Target Audience
Communication Objective
Scale/Scope
Development
Capturing Elements
Environment Development
Audio Capture
Programming
Publishing
Integration Into Existing Platform
Metrics for Success
Iteration & Revision