Our commitment to design thinking &
human-centered design

Our focus is your learners. These design frameworks guide us; learn how.

Human-centered design for your learners

At AMP Creative, our discovery process is jumpstarted with a discovery & learning strategy session. We use the framework of design thinking and the North Star of human-centered design (HCD) to guide our focus on your learners and create solutions that perfectly meet their needs.

We use this framework to harness the power of collaborative brainstorming and diverse perspectives, generating innovative solutions that truly serve their audiences.

Challenges big, small, tactical, and strategic can be tackled through this dynamic approach. So think big.

Discovery & strategy sessions

Our design process

01 Build a diverse team

We work with you to assemble a team with a variety of perspectives on and experiences with the design problem. These are our codesigners.

No design background? No problem. We facilitate and guide this group through the design process, doing the heavy lifting along the way. Our codesigners give us the unique insight of the living, breathing challenges and opportunities. Together, we create real-life solutions for real-life problems.

02 Ground in empathy

When designing our solutions, we use techniques and devices such as fully developed learner personas, empathy maps, and learner scenarios to understand and integrate your learners into the design process.

We test assumptions and iterate on feedback. Our goal is to keep your learners at the center of the process.

03 Define the design problem

When we frame the design problem, we create a statement outlining the true challenge we are facing. This allows us to narrow our focus.

At this step of the process, we define a design philosophy and create learner stories.

04 Ideate for success

At this point, our codesigners are ready to approach challenges in new ways. We use activities designed to engage your diverse team to unleash sparks of creative inspiration.

These raw insights are focused into design concepts, wireframes, and prototypes ripe for prioritization and testing.

The most effective concepts rise to the surface and deliver you to a place of understanding, armed with a road map for action custom drawn for the needs of your organization.

05 Prototype

AMP takes the results of our ideation and synthesizes the insights to create rough prototypes and plans to present to our codesigners.

Prototyping allows us to test our hypothesis without spending time, money, and other resources creating the full product, experience, or final deliverable.