Internal communications campaigns for learning
The first step to engaging your learners is to make sure they know about your learning.
Keep them in the loop with a learning communications campaign.
What is a learning communications campaign?
A learning communications campaign is a planned effort to promote and raise awareness of a learning opportunity.
Learning communications campaigns can include:
- Workplace or Teams posts
- An intranet page or system
- Promotional graphics
- Emails
- Videos
- Posters
- Swag like stickers,
notebooks, etc.
We use these methods to make sure learners understand when a learning opportunity is available, how to access it, and why they would want to engage with it.
Why should you plan internal communications for your learning experience?
For a course that learners are required to take, an internal campaign can increase:
Understanding of the value your course brings to learners
Excitement about the course
Openness to learning
Engagement during the course
For an optional course, a communications campaign is necessary to ensure potential learners have the information and motivation to find and take your course. After all, if they’ve never heard of your learning offering, how will they know to participate?
How do we create a learning communications campaign?
If you’re interested in incorporating internal communications into your next project, just let us know! We can propose a plan based on your budget and the size of your project.
Once you’ve decided on the kind of promotional content you want, we’ll work with your team to create the campaign content and launch plan for your project.
Our learning experts can build a detailed launch plan that focuses on the aspects of your learning opportunity you want to promote. We can then deliver a timeline and guide for launching the promotional content to your team.
