Strategy + Campaigns.
At AMP, we approach every challenge with empathy. Our solutions leverage design thinking and visual storytelling, creating a journey in which the learner is the hero of the story.
We provide learning strategy consultation to identify learning and communications gaps that exist. With the strategy in place, we create learning campaigns to execute the needs discovered.
We use a specialized framework to design our learning campaigns, focusing on four steps: awareness, engagement, action, and advocacy. We are thoughtful about the entire learning journey, from first awareness of a learning need to possibilities of engaging successful learners as ambassadors.
Strategy.
Before we can begin to construct a learning campaign, we need to identify the gaps in your learners’ knowledge. Using a human-centered design thinking approach, we work with you to locate gaps in your learners’ understanding and pain points in their experiences. Then, we put together a plan of action and create campaigns that address strategic needs.
Awareness.
The learner starts their journey when they become aware of a learning opportunity that will fill a gap in their expertise or understanding.
Effective campaigns prime the learner for the knowledge and training to come with messaging that speaks to their specific needs, desires, and pain points. Depending on the channels available, this could mean reaching learners through email, digital assets, installations, posters, messaging delivered by leadership in meetings, swag delivered to desks, tabling at events, and more. We’ll meet your learners where they are and make sure your training reaches those with the most to gain.
Some of our solutions
- Communications strategy consultation for awareness messaging
- Learner interviews and analysis/learner personas
- Brand guidelines and narrative for the overall learning ecosystem that informs messaging and visuals
- Copywriting
- Design and development of the following:
- Digital assets
- Print assets
- Swag selection and branding
- Experiential installations
Engagement.
This is when the transformation happens–it’s the learning event that bridges the gap in understanding or experience.
The engagement could occur with an interactive e-learning module, a workshop, a virtual reality experience, or other solution. We deliver experiences that connect what the learner knows and what the learner needs to know to meet your learning goals, accompanied by ongoing reinforcement or just-in-time learning opportunities as the situation requires. We also build in strategic ways to evaluate their understanding.
Some of our solutions
- Learning strategy consultation for a multi-modal learning ecosystem
- Learner interviews and analysis/learner personas
- Design and development of the following:
- Augmented reality experiences
- Virtual reality experiences
- Multimedia eLearning modules
- Microlearning experiences
- Training videos
- Live streaming events
- Apps
- Web apps
- Wikis
- Social media learning units
- Instructor-led training
- Workshops
- Self-led team experiences
- Applied improv experiences
- Learning events
- Interactive installations
- Assessments
Action.
At this point, our learners put their new expertise to work. We design ways to encourage them to implement their new skills and reward them so that they feel successful.
Some of our solutions
- Recognition strategy consultation
- Analytics and analysis
- Design and development of the following:
- Apps
- Digital badges
- Branded swag
- Environmental prompts
Advocacy.
There are often opportunities to involve successful learners in promoting and advocating for the knowledge they gained through this campaign. They may even become content creators. Engaging them promotes the adoption of new learning, so we design for this important step from the start.
Some of our solutions
- Advocacy strategy consultation
- Mentoring programs
- Coaching opportunities
- Video testimonials
- Engagement in social media learning groups
- Program ambassador and content creator/contributor development
- Analysis of successful learners/success case studies
When we consider all parts of the learner journey, we design a full cycle of experiences that draw in, educate, reward, and promote our learners. Contact us today to get started with your next learning campaign.